CTO at Elaa
Information Technology and Services | Melbourne Area, Australia, AU
I am skilled across a broad range of disciplines and have held very diverse positions within the Melbourne digital industry in fields such as entertainment, gaming, social networking and telecommunications.
I am really passionate about innovation and strategy and love working with businesses to devise better ways to achieve success through digital.
I am a big fan of the Lean Startup movement and am working towards helping my clients leverage the benefits of getting to market early with principles like rapid prototyping and continuous deployment.
Specialties: Strategy, Process Improvement, Lean Startup, Management, Design Patterns, Software Architecture, New Business, Enterprise & Open Source CMSs, Sitecore, Development Frameworks, Client Service, Competitive Analysis, Social Media, SEO...
Apr
2012 - Present
CTO / Elaa
An online fashion and creative marketplace targeting boutique designers and artisans
Apr
2012 - Present
Managing Director / Urban Expression
Digital consultancy, design and development specialising in tech start ups and SMEs.
Mar
2012 - Present
Founder / ShrHouse
The smart way to manage a share house.
Keep track of rent, manage bills, plan events, post notices and much more.
Jul
2010 -
Mar
2012
Technical Director / igloo
My role at igloo was both internal and external. I worked with our current and potential clients to devise a optimal technical strategy to meet their immediate and future needs to ensure the best possible outcomes for all stakeholders.
I managed three development teams at igloo, its vendors and contractors and was responsible for the technical aspects of business development including pitching, estimating and scoping of several $mill of new business every year. I was also responsible for the internal technical strategy, development management, developer education and mentoring, deployment and infrastructure.
Partnering with the strategist I developed and deployed an innovation program to aid in bringing new products, services and processes to igloo. The goal being to widen igloo's market base and product offering while providing exciting and engaging projects for both its staff and clients.
2009 -
Mar
2012
Director / MCM Entertainment
Sept
2009 -
Jul
2010
Technical Lead / igloo
2005 -
2010
Managing Director / Urban Expression
Urban Expression is a unique full service digital agency handling strategy, development and infrastructure for small to medium Australian businesses. Over the years I grew and managed a solid and diverse team capable of handling the most complex projects for both web and application development.
Urban Expression was devised with a unique model, in that it was comprised of highly qualified freelancers who chose to work on projects that they felt most suited to - the result being an outcome created by individuals who believed in the end product.
Dec
2006 -
Aug
2009
Development Lead / ANYwebcam.com
I started working as a PHP developer and developed a multi-site deployable web cam community platform which was used on over 20 brands featuring live chat, forums, web cam chat and other social features.
I made a transition to working on the company's flagship product and dramatically grew my skill set, working with technologies like J2EE, XSLT, OOJS, Spring MVC, Hibernate & GWT.
I worked my way up to development lead and took over responsibility for managing the agile development process as the Scrum Master and also oversaw the maintenance of the web and database server farms along with the working with management on the direction of the product.
Jan
2006 -
Dec
2006
Frontend Lead / Sportsbet
Contract role heading up the frontend development of the new Sportsbet website. Since the rebuild Sportsbet has gone from strength to strength and recently sold a 51% share for over $200m.
Built in PHP using the Symfony framework, the major overhaul introduced a complete new UI and using AJAX we streamlined the navigation and betting process to allow for much greater usability.
Apr
2005 -
Nov
2006
Account Manager, Web Developer & Systems Adminstrator / Yabbie Design
Mar
2002 -
Jun
2005
Director / Digital Age Corporation Pty. Ltd.
Feb
2005 -
Mar
2005
Web Programmer, Flash Developer / Ampwest Communications
Jan
2003 -
Jan
2005
Web Developer, Systems Administration / C-Direct Pty. Ltd.
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Websites:
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Interests:
Technology, Strategy, Culture, Innovation, Soccer...